By Amber Kallor
Apr 11, 2017
Judging by number of sexy cobalt slashes and denim smoky eyes on both the red carpet and runway, blue really is the warmest color right now. No longer reserved for ’70s disco queens or middle school makeup mavens (Who didn’t dabble with a bit of glittery blue shadow back in the day?), this shade is a quick and modern way to achieve an edgy, unexpected look. Even better: Anyone can pull it off. After all, blue is more forgiving than basic black and more eye-brightening than brown. Whether you want to dip a toe into the trend or dive head- (err … lids) first, here’s how to wear this shade just as comfortably as your favorite pair of blue jeans.
1. When it comes to blue, there is no middle ground.
“I think you go either navy or pop because they do two very different things — one adds definition and the other attracts attention,” explains makeup artist Michael Anthony, the beauty guru behind these gorgeous looks. If you’re just starting to explore, skip frosted textures and powdery pastels that can easily look chalky or read “disco” — or worse, like your fifth grade yearbook pic — adds Anthony. In short, go to extremes — opting for one end of the blue color spectrum or the other.
2. If you want to wake up tired eyes, the brighter the better.
“Blue brightens the whites of eyes by accentuating cool tones rather than red or yellow tones that come out when you’re tired,” says makeup artist Andrew Sotomayor. “Bright and saturated shades of blue, like cobalt and sapphire, are the best because they actually contrast with every skin tone but never make you look washed out.” Try Tarte Clay Pot Waterproof Liner in “Cobalt” for a quick hit of can’t-miss-me color. Even better: If you have brown eyes, blue brings out and “vibrates” against caramel colors, while it “reinforces blue eyes from a mile away,” Anthony adds.
3. Boost blue with plenty of black mascara.
Consider mascara, like Rimmel London’s Scandaleyes Mascara in “Extreme Black,” your secret weapon when it comes to baby-stepping into the blue makeup trend. The super-size brush with dense bristles packs on plenty of the collagen- and keratin-infused formula minus any clumps. “If you’re trying blue eyeliner or shadow for the first time, black volumizing mascara is essential,” Sotomayor says. “It adds definition and also contrasts with the blue, making it pop. Plus, by defining your lashes, bright colors don’t look harsh [against your skin].”
4. Shine the spotlight on just your lower lashes.
Azure adds an unexpected jolt of color to the oft-forgotten area. To get this indigo liner look, Anthony skimmed a navy pencil across the lower lash line and into the waterline. Then, he dusted a platinum-tinged blue powder shadow, like the sixth shade (from left) in Rimmel London’s Magnif’Eyes Eye Contouring Palette in “Grunge Glamour,” along the inner corners in lieu of a standard champagne highlighter. For an eye-opening ombré effect, he extended the pigment just below the pupil. A quick coat of mascara on both top and bottom intensifies the results without a lot of effort.
Still feeling shy? Blue mascara, like Marc Jacobs Beauty O!Mega Lash Volumizing Mascara in “All About Yvee,” is another subtle way to wear the color, as is tightlining (i.e., filling in the gaps between your upper lash line), says Sotomayor. Or, confine the color to the inner eye to add a bit of brightness. Seriously, there are a ton of ways to wear blue.
5. Amp up eyes all over for an even edgier look.
For full-throttle glam, try this sexy sapphire smoky eye. Wrap your lash lines with a midnight blue liner, like Rimmel London Exaggerate Smoke N’ Shine Eyeliner in Blue Steel, then “sketch a little box on the outer corner of your lid” and blend it out with the sponge on the opposite end of the pencil. Next, trace your tear ducts with a shimmery blue shade, and polish the top and bottom lashes with black mascara. Finish by adding a dollop of clear gloss, such as Milk Makeup Face Gloss, to the center of the lid. Use a clean, fluffy brush and buff out the edges of the gloss for a sultry, I-partied-’til-dawn sheen. “The beauty of this look is the messier it gets, the better it looks,” Anthony says.
The Ultimate Blue Eye Arsenal
1. Exaggerate Smoke N’ Shine Eyeliner in “Blue Steel,” RIMMEL LONDON (available at Ulta), $5.99
2. Magnif’Eyes Palette in “Grunge Glamour,” RIMMEL LONDON (available at Ulta), $7.99
3. Scandaleyes Mascara in “Extreme Black,” RIMMEL LONDON (available at Ulta), $6.99
4. Clay Pot Waterproof Liner in “Cobalt,” TARTE (available at Sephora), $21
5. O!Mega Lash Volumizing Mascara in “All About Yvee,” MARC JACOBS BEAUTY (available at Sephora), $26
6. Face Gloss, MILK MAKEUP (available at Sephora), $20